14 Things Every Seller Should Know About How Flat Fee MLS
What is a flat fee MLS listing?
Should I Try To Sell By Owner First?
How Does Using a Flat Fee MLS Service Differ From Using a Traditional 6% Realtor?
How Do I Get Buyer Leads - Will My Contact Info Be Listed In The MLS?
What Questions Should I Ask a Broker Before Trusting Them With My Listing?
What Kind Of Listing Agreement Is Required - Can I Cancel If I Change My Mind?
Do I Still Have to Offer Commission To Buyers' Agents If I List Flat Fee?
How Will I Get Real Estate Forms and Disclosures?
Do Buyers' Agents Boycott Flat Rate MLS Listings Or Will They Still Show My Home?
So, you're ready to sell your home and are considering a flat fee MLS listing but have lots of questions.
- Can you effectively sell your home FSBO without hiring a 6% real estate agent?
- How will you know what price to list your house for?
- How will you navigate the contracts and disclosures?
- Will being listed on the MLS help you sell faster?
- What will your closing costs be?
- Do you have to offer a certain commission to the buyers' agents to be in the MLS?
Before you decide how to list your home for sale, it's best fully understand the difference between selling "FSBO" vs hiring a 6% agent and why the best option is actually a fusion of the two or a "Flat Fee MLS Listing."
For decades, traditional real estate agents have dominated the home listing and selling market and until about 15 years ago when the flat fee MLS listing real estate model first appeared, sellers didn't have the option to list their own home on the Multiple Listing Service without using an agent to represent them.
But now, For Sale By Owner sellers have many more options and all of those choices can be daunting until you full understand how this infamous database of property listings plays into all of this home selling stuff.
Let's break it down into simple terms. You have a house you want to sell. If you go with a "Full Service" agent or Realtor, they will list your house in the MLS and you will pay them somewhere around 6% at close. 3% of that will go to them and 3% will go to a buyer's agent who brings a buyer to the deal. About 15% of the time, an unrepresented buyer will be found by your listing agent and in that case, your agent will pocket the whole 6%, unless the listing agreement you signed stipulates that they a reduced rate under these circumstances.
A Flat Fee Listing Company must have a licensed broker that belongs to your local MLS. Your home will be entered into the MLS as a "Limited Service" listing or for "MLS entry only" purposes as opposed to "Full Service." (Unless you choose a flat fee plan that includes full service such as our PRO Program).
Since all buyers now have access to search for home listings online, it's less work for listing agents than it once was. Many sellers think Realtors get paid way too much to list a property in the MLS, especially since the majority of the leg work is done by the Buyer's Agent who brings a buyer to the deal. Sellers don't mind paying a fee for professional services but not when it means a commission based on a percentage that stays the same no matter what the sales price is, they feel they may be overpaying for the service rendered.
On the other hand, attempting to sell FSBO and taking on the entire process yourself can be intimidating. As a For Sale By Owner, you must figure out how much your home is worth, find places to market your home, take photos of your property or hire a professional, navigate required state disclosures, choose a title company or real estate attorney, and if an offer comes in, vet the buyers to make sure they are legit and most importantly, negotiate with the buyer(s) or their real estate agent and navigate inspection report issues, appraisal shortfall issues and much more.
This can all be daunting which is why most people choose to list with a real estate agent. But there are now options that allow home sellers to have their cake and eat it too; get the needed exposure and service, but not pay 6%.
Listing for a flat fee with a reliable MLS listing company will get your home the most exposure, as well as provide a huge cost savings compared with hiring a traditional Real Estate Agent.
- 91% of US real estate market home sales are sold as an MLS Listing.
- When your home is listed in the MLS, it will be seen by all of the local Realtors through their local Multiple Listing Service.
- Buyers will find your home through via searches on hundreds of real estate listing sites that are fed only by the MLS.
- FSBOs sell for less and stay on the market longer than MLS listed homes.
- CMA data (Comparative Market Analysis) for recent home sales comes from the MLS database and helps establish effective list prices.
Though many people envision the MLS as one big national database of homes for sale, this is not the case. While it is a database of properties listed by Realtors, each database is actually specific to a local region and can be limited to just one county, city or can contain multiple counties. Before you sign up for a flat fee listing, it's important to read up on: What is the MLS?
Many people who are ready to sell their home will research other options before hiring a Full Service agent. There are four ways to list a property for sale:
1. Completely FSBO (your property will not be in the MLS)
2. Flat Fee MLS Listing (Limited Service/seller is self-represented)
3. Flat Fee Full Service Listing (Full Service/seller is represented by discount listing Broker)
4. Full Service Traditional Agent (usually around 6% of sales price)
PROs and CONs of the 4 Listing Types:
SOLO: $299up front + $249 at close or $399up front + $349 at close
Limited Service Flat Fee MLS Listing
(through GetMoreOffers.com):
- Flat fee for listing side of commission rather than % amount
- Option to sell directly to a buyer not represented by an agent and pay no commission
- Cancel listing agreement anytime without penalty
- Prolific internet marketing exposure via the MLS
- You choose commission to offer Buyers' Agents
- Buyers' Agents know you are offering compensation (published in the MLS) means more showings and possibly more offers
- Access to disclosures, contracts, and other resources such as CMA (Comparative Market Analysis), showing services, title services, etc.
- Option to upgrade to higher level of service if needed (PRO plan)
- Must offer compensation to Buyers' Agents in exchange for procuring a buyer
- Seller is considered "Self-represented" and is in charge of entire process including pricing the home and negotiating offers
PRO:
$699up front + 0.875% at close
or
$999up front + 1% at close
Full Service Listing + Expert Representation:
- Low listing side of commission
- Option to sell directly to a buyer (for small additional flat fee)
- Cancel listing agreement with 60 day notice and no cancellation fee
- Prolific internet marketing exposure via the MLS and custom website
- You choose commission to offer Buyers' Agents
- Buyers' Agents cooperation means more showings and possibly more offers
- Must offer compensation to Buyers' Agents in exchange for procuring a buyer
- Agent handles everything from listing price valuation, MLS entry, photography, marketing, showing coordination, buyer vetting, negotiations, closing coordination, etc.
- No obligation to accept a full price offer
Full Service Traditional Agent Listing With Someone Else:
- CANNOT sell directly to a buyer and avoid paying a commission (or lower commission)
- Commission amounts usually range from 4-6%, regardless of sales price
- Prolific internet marketing exposure via the MLS
- Agent handles everything from listing price valuation, MLS entry, photography, marketing, showing coordination, buyer vetting, negotiations, closing coordination, etc.
- Typically a minimum 6 month listing agreement term
- May owe commission if you do not accept a full price offer
All flat fee companies will differ on how they handle the specifics, but in general, your contact info should be listed in the actual MLS listing.
What many sellers don't know is that no real estate agent or broker is allowed to publish the seller's contact info in the public property description of the MLS for buyers to see. And sites like Realtor.com won't allow the agent to show seller contact info either. This is because the whole system is meant to protect the value of real estate agents. The MLS is supposed to be a closed system benefiting only Realtors. So flat fee listing agents are essentially circumventing this system--and are therefore subject to some limitations.
Some MLS systems have begun the policy of not allowing seller's phone numbers to be entered into MLS; therefore, the MLS flat fee broker plays a very important role. Choose a flat fee broker that has a published policy regarding hours of operation and their particular protocols for the handling of those calls.
The bottom line is that buyer leads and buyers' agents will inevitably end up calling and emailing the listing company. So how that company handles the prospects is really the important thing.
Things you should ask the flat rate broker about how they handle leads:
1. Is my contact info published in the MLS?
2. Do you pass my leads to me directly or do you use them for another purpose?
3. What about email leads from third-party websites that get sent to the listing agent?
4. How quickly should I expect to receive my leads?
There are definitely MLS listing best practices when it comes to making sure the company you list with will provide instant home buyer leads.
You want to make sure the company you place your flat fee listing with will ensure that all email leads will be sent to you within 24 hours and that all buyers or agents that end up calling the broker directly will be handled live and directed to call you. Otherwise you could miss out on an opportunity to sell your home!
One reason is that this means you are now depending on the reliability of the listing agent AND the agent they are referring the lead to. What if they drop the ball and don't follow up with the buyer? Will the buyer move on to another house?
The second reason is that if your unrepresented buyer leads are not given to you directly, it means they are getting referred to a buyer's agent who will now require a commission from you to bring you the same buyer that should have been yours in the first place! Now, instead of paying 0% commission to a buyer's agent, you will have to pay whatever you offer in the MLS (usually somewhere around 2% to 3%).
A full service listing may require a notice since more resources have been invested such as our PRO Listing Program. With PRO, you can still cancel at any time with no penalty, but you are required to give a 60-day notice.
A good example is in Florida, the Marco MLS is a smaller system only available to real estate agents who belong to the Marco Island Area Association of Realtors or Marco Island MLS. At one time, there were talks of MIAAOR merging with NABOR (Naples Area Board of Realtors and the Sunshine MLS). However, this arrangement did not go through. So if your home is in Marco Island and a flat fee MLS listing company places your home in NABOR instead of Marco Island MLS, you will be at a big disadvantage.
In conclusion, when considering which company to place your home with, it's important to view a list of their flat fee listing coverage areas
Also, you as a home seller may need help along the way. One of the most common complaints heard by reliable flat fee listing companies is that when sellers have used less-than-reliable discount brokers to list in the MLS, the company simply wasn't available to take their calls and did not respond in a timely manner.
All real estate agencies--whether flat fee or full service--will require a listing agreement. An ethical flat rate listing company will allow you to cancel the contract at any time with no penalties.
Types of Listing Agreements:
Typically when a contract is signed between a FSBO flat fee seller and a discount broker, the type of agreement used is called "Exclusive Agency" and sometimes with the subclassification of "Limited Service," which means the listing broker is providing limited service to the seller because the seller is handling everything except MLS entry, such as offers, negotiations, contracts, addenda, inspections, and closing. Basically, this home seller is For Sale By Owner but participating with buyers' agents. With Exclusive Agency, no commission will be due to the listing agent at closing so if you find a buyer that is not represented by an agent, you will owe no more to the listing broker beyond what you paid for up front.
If you are selling your house with a flat fee broker who is providing Full Service, the listing agreement will typically be an "Exclusive Right of Sale" contract that may still require you to pay some commission to the listing agent if a buyer is unrepresented by another agent. This is typical in a full service arrangement but you should be cautious of signing an Exclusive Right of Sale agreement as a FSBO-Limited Service seller.
Purpose of Listing Agreement:
One purpose of a listing agreement is to define the terms and length of agreement the listing will be maintained in the MLS by the discount broker.
Another purpose is to lay out the responsibilities of both parties and make sure all terms are clear. Discount Realtors offering sellers the ability to be "Limited Service" or "self-represented" through their license may have a contract that spells out more detail since they are essentially trusting a seller to keep them in the loop with regard to compliance requirements of the MLS. Flat fee brokers are exposed to more liability because they don't have the involvement in the transaction that they would if they represented the seller fully.
A good example is when it comes to updating listing statuses in a timely manner. Most Multiple Listing Services have strict guidelines with stiff fees associated with them when it comes to reporting status changes. If your home goes under contract and the broker of record (agent who puts your listing into the MLS for a flat fee) doesn't know your property is pending contract and another Realtor reports them for non-compliance, your listing broker can be fined for $500 or more.
For this reason, a flat fee Realtor may choose to include in their listing agreement, a clause that states that if you do not report the status change within X time, the broker has the right to pass along part or all of this fine. Considering what is on the line for the flat fee broker, this is a fair expectation.
The short answer is yes, you do have to offer something as compensation to the buyers' agents as part of the requirements to list a home in the MLS. Part of the role of the Realtor boards and MLS database is to enforce the payment of commission to a buyer's agent who procures a buyer for a home that is listed by a selling agent and results in a sale.
There is, however, NO requirement as to how much commission must be offered, so this decision should be totally up to you.
An ethical Realtor (flat fee or otherwise) will not pressure a home seller to offer a specific amount of compensation. Many times, home sellers will ask whether a buyer's agent will avoid the showing of their home if they don't offer the "typical" amount of commission.
The truth is, buyers don't see the commissions stated in the MLS and buyers are the ones who drive showings. Since buyers have access to the internet and can see homes listed in the MLS, they call the shots. If they ask their agent to show them a property they saw online and the agent declines due to not enough commission, how well do you think that will go over with the buyer?
Your MLS listing company should provide all necessary disclosures like the Seller's Disclosure, Lead Based Paint Disclosure (homes built before 1978), contracts and other documents you may need when selling your home. With Get More Offers, these forms will be accessible to you once you are a user via your account dashboard.
In general, agents may not even realize you are a flat fee seller unless they really scrutinize the listing to see what the listing type is. Even if they do, they may not see that as a bad thing. Savvy agents know that self-represented For Sale By Owner sellers may not be experienced and may actually be at a disadvantage when up against the agent who has lots of experience.
FSBOs can unknowingly reveal information in casual conversation with the seasoned buyer's agent who then uses that info against them later. An experienced buyer's agent may have dozens of real estate transactions under their belt and while working with a by owner seller may cause them a little extra work, many welcome the opportunity to strong-arm the inexperienced seller.
Be diligent when representing yourself and be sure you study up on the dos and don'ts before you interact with buyers' agents.
This is the question every FSBO has when thinking about selling their home. You don't want to list too low for fear you'll leave money on the table, but you don't want to list too high either and lose out on potential buyers.
The most common fear is that if your listing price is too low, it will only drive "low-ball" offers. Pricing a home to drive multiple offers for the purpose of obtaining the best and highest offer is an art and requires analyzing data obtained by doing a CMA (Comparative Market Analysis) as well as other data points and factors that must be taken into consideration such as location, condition, etc. A CMA is free with most of our flat fee listing plans.
The most important thing to note is that you shouldn't let fear get in the way of smartly pricing. Being in the sweet zone from the start will ensure a successful sale.
The short answer is no. If your motivation for remodeling your house is that you think it means you'll garner more for the sale of your home, it's likely not the right decision. If you want to enjoy the perks of a remodeled home, do it long before selling and at least have time to enjoy those improvements and upgrades. Sinking money into your house just for someone else to enjoy will likely not make you money and will most certainly cost you time and aggravation.
Listing with a flat fee brokerage service who also provides supporting services to By Owner sellers is a smart option. Oftentimes sellers encounter complex questions along the way and wish to call upon the experts.
- Need help establishing an accurate list price?
- Want a veteran broker to negotiate on your behalf to get you the most on your sale?
- Realizing the time involved in the selling process is more than you planned for?
- Concerned about getting the paperwork in perfect order? Once a contract is signed it may be too late to understand the full impact of the content and terms of the purchase and sale agreement.
- Worried that you may have an appraisal shortfall and need an expert to help ensure this will not create a roadblock with your contract?
- An issue came up on your inspection report and you need a professional to take over and renegotiate the terms of the contract?
With Get More Offers, you can upgrade to any level of service at any time throughout the process. Our veteran brokers have negotiated hundreds of deals and have helped sellers net the most they possibly can and with the most ideal terms and are always available to back you up.
If you start off with the PRO full service program, you'll get expert pricing analysis and advice to establish the best listing price for creating more showings and more offers. Our veteran real estate brokers will ensure you leave no money on the table.
1. Register and pick your MLS listing plan
2. Enter your home information online
Select the property type, enter details about the home, set your price, set a start date for the listing to go active, sign the electronic listing agreement and upload photos
3. Same day entry in the MLS*
Our staff will know when your property is ready for activation in the MLS. We will review all information and list your home on your local MLS (Multiple Listing Service). Your home will then be published on every major real estate website like, Zillow, Realtor.com and Trulia in addition to hundreds of other sites.
4. Show your home
Our automated showing request software will communicate directly between you and the agents when showing requests are made. As well, your personal contact info will be displayed to agents in the MLS in a special section for agents only, should they wish to call and get further info about your property.
5. Receive offers on your home
When an agent submits an offer on your home, it will be instantly displayed on your listing control panel for you to review. You will also receive an email notification that the offer has come in.
6. Go to your closing
Once the closing date arrives, your property will officially be SOLD! Now you can count all the money you saved using GetMoreOffers.com.
The Savings Can Be Great!
If you were to sell your home for $200,000, using a 6% Realtor® you would have to pay $12,000 in commission ($6,000 to the Realtor® you listed your property with plus $6,000 to the agent who found a buyer for you.) If you used our SOLO flat fee listing service, your commission owed would be only $6,099 ($99 for the flat fee-using our SOLO MLS Listing program plus $6,000 to the agent who found a buyer for you.) By using a flat fee MLS service instead of a full service agent, you would save $5,431!
Find a Buyer Yourself, Pay ONLY the Flat Fee and No Other Commission!
Occasionally the buyer for a property is not working with a buyer's agent. With our flat fee listing brokers, if you are listing your home through one of our self-representation plans and the buyer who purchases your property does not have an agent, you will pay no other commission besides the up front flat fee you paid during signup. Many full service Realtors® would keep the entire 6% commission for themselves, even if the buyer came to the deal with no agent.
We hope this has been informative and invite your follow up questions!
We've covered a lot of ground and hope you feel more knowledgeable about what options exist, how flat fee listing works and what to look for when interviewing discount MLS companies.
We believe home sellers deserve better options for transacting real estate and it is our mission to provide coaching and education to sellers so that they can be more prepared when they choose to sell by owner. Should you find yourself in need of further support or have other questions, feel free to reach out to us - we are here 7 days a week.
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*For same day listing entry Mon-Fri: listing must be complete** by 2PM EST. (If holiday, listing entered following business day.)
Saturday & Sunday: Completed listings will be entered on the next business day (Monday unless holiday).
** "Complete" means: payment received, one (1) exterior front photo uploaded, listing agreement complete, and start date set to current (non future) date.