These videos are from the Coaching Sellers Video Series. A 30-video series that teaches sellers how to get full value for their home in less time. Veteran Broker, Keith Robert Gordon, discusses how to approach pricing, listing and closing your home in 3 hours of videos. The Coaching Sellers Video Series is included in the SoloMAX and PRO listing programs.

 

The Coaching Sellers Video Series covers the following topics:

Pre-Listing Sections:

• How much do homes appreciate
• Principles of pricing
• Seller misconceptions on pricing a home
• Why you should not rely on an agent's opinion, appraisal or CMA
• Establishing an effective list price
• Seller fuzzy math
• Consider a 4 point inspection before listing
• Inspection and seller's disclosure
• Should I remodel before I list my home
• The do's and don'ts of an MLS ad
• Buyers agent compensation

Listing Sections:

• How to speak to a buyers agent
• How to manage your listing once you are in the MLS
• Understanding what buyer's agents are saying
• What do you do when you have no showings
• Feedback

Negotiating Sections:

• The do's and don'ts of negotiating
• Understanding buyers' offers
• Appraisal Shortfall
• Selling a home in 10 days
• lowball, iBuyer and contingency offers
• The finer points of negotiating
• Power shift
• 6 techniques to negotiate for full value
• Why deals fall apart

Under Contract Sections:

• The as is Florida contract
• How to manage a contract
• The nuance of an as is contract
• How to manage a cash offer

Closing Section:

• The closing process

$79 Add On with SOLO Program / Included with SoloMAX and PRO Programs

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