The Best Deal In Real Estate
Superior Negotiatiors and Marketing For A Fraction Of The Cost Years of Service Badge

Leverage Your Asset By Taking ADDvantage of Keith R. Gordon's Powerful Negotiating Technique

Full service at a fraction of the cost: $499 up-front & $2,500 at close

7 Days A Week
Customer Support
Complete Internet
$2,500 at close
Until Sold
Cancel Anytime*

We believe it's time to put the traditional way of selling a home out to pasture

Sellers know that the process of selling can be complicated. Most sellers do see the value of having a professional ally in their corner...but they don't want to overpay for what they feel should be a transactional or flat fee, rather than a high percentage-based commission that increases along with the price of the home. Sellers want a fairer option but fear that a discount Realtor will not have the same diligence and care for their listing as an agent who charges 6%.

At, we have been proving you can have your cake and eat it too since 2005. Our flat fee full service Platinum program gives sellers the care, expertise, diligence and results they deserve for a low flat rate. Why? Because it's the way listing a home should be.

Sell In 10 Days, Save Commission & Leave No Money On The Table

Sell your home in 10 days

Through selling thousands of homes over three and half decades, Co-founder/Broker, Keith R. Gordon has mastered the techniques of contract negotiations and pricing strategies. While most agents follow the same old, same old approach to negotiating an offer, Keith's methods actually work to net you more, faster, and with the best terms possible.

Keith R. Gordon - Broker

To put it simply, we do not settle just to get the deal done. We fight for our sellers' equity. It takes more effort and the application of specific tactics but this approach has been proven to work. We earn our fee by performing for our sellers and that's the way it should be.

- Keith R. Gordon / Founder - Florida Broker

Advanced Internet Marketing

95% of home buyers use the internet to search for a home graphic

Our Platinum plan gives you advanced internet marketing so that your listing is presented to the largest pool of buyers possible. Our advanced technology gives buyers immediate access to your listing from any device.

Our MLS listing specialists enter your listing into the Multiple Listing Service the same day you complete your property data on our site*. It is then pushed out to all of the leading real estate websites and hundreds of others to give you the best exposure. In addition, we build you a custom property website and market your home on popular social media sites.

*If listing is complete by 2pm Mon-Fri, excluding holidays

Your Listing - Maximum Exposure

Additional Premium Marketing


Listing Features

  • Professional Representation
  • Seller price consultation
  • Appraisal expectations
  • Realtor® (buyer agent) Communications
  • Buyer pre-qualification due diligence
  • Negotiation of all offers
  • Inspection coordination
  • Inspection report review and analysis
  • Inspection addendum if needed
  • Email communications
  • Appraisal coordination
  • Title coordination and closing
  • ALTA settlement statement review
  • Contract Management
  • List until you sell MLS listing - free renewals
  • Same Day Activation in the MLS
  • Integrated Title & Closing Service

95% of home buyers use the internet to search for a home graphic

Receive A Free Photo/Tour Package and $50 Off The Up-Front Fee

Our HouseCert Enhancement Program is for savvy sellers who want to reduce stress and loss during the inspection process. Find out the benefits of the HouseCert program and improve every aspect of the home sale process!


Why You Should Choose Us Over Any Other Company

  • Mon-Thu 8:30AM-7PM
  • Fri 8:30AM-5:30PM
  • Sat 9AM-5PM
  • Sun 9AM-4PM

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