The MLS is a proprietary electronic database that contains every residential home, vacant land and commercial property listed by Realtors® for sale or lease. Created by the National Association of REALTORS® (NAR), the MLS is the largest database of properties for sale in the United States. The MLS combines all REALTOR® -listed properties in one database within a large geographic area. Realtors® are members of a local Board and pay an annual fee which allows them to access their local MLS. The MLS contains detailed information on the properties it lists, records of all recent closed sales and their sales prices as well as property tax information. With this information, Realtors® are able to generate comparable analyses of properties and custom searches by any criteria. The MLS also provides a platform for Realtors® to state the listed property commission participation to other Realtors®. This is why you do not typically see For-Sale-By-Owner (FSBO) properties listed in the MLS. Additionally, many Realtors® do not approach FSBO listed properties because there is no stated commission agreement. GetMoreOffers.com bridges that gap between Realtors® and FSBO.
In a full service listing, the agreement is typically a 6 month listing. The main drawback of most full service agreements is that the Exclusive Right of Sale Listing Agreement precludes the owner/seller from selling the house “FSBO” during this listing period and the seller has little to no control of the process. Customarily, a 6% commission is shared between the listing agent and the selling agent (sometimes, the listing agent is also the selling agent).
With our self- represented flat fee MLS listing programs (MLS ONLY, SILVER Advanced & GOLD Managed), the seller doesn't pay a “listing commission” (which is typically 3%) because you (the seller) in essence become the “listing agent” for a flat fee. As well, with a flat fee MLS listing, if you are successful in finding a buyer for your property without the assistance of a real estate agent, then you would pay NO commission; just the flat fee. It's that simple.
For more information on our sign-up process, read the guide How the Sign-Up Process Works for Flat Fee MLS Listings.
Agents will see your MLS listing the moment it is entered and saved into the MLS by our MLS Admin team. Realtor.com is updated every 15 minutes and takes 5 - 48 hours (not including weekends & holidays), depending on the MLS you are listed in. The photos are usually the last thing to populate through the feeds so a listing typically comes through without photos initially. This is normal. Please be patient and allow time for the photos to appear.
Downstream third party sites such as Zillow, Trulia and the IDX feed (feeds agent and broker sites such as Remax, Coldwell Banker, KW etc.) will show your listing within 48 - 72 hours (not including weekends & amp;holidays) after your listing goes live on the MLS. The exact timing all depends on third-party functionality. GetMoreOffers.com does not have control over third-party websites and does not guarantee the placement of your listing nor it's accuracy on third-party sites.
GetMoreOffers.com guarantees your listing will be placed in the appropriate local MLS and all listing permissions will be set in the MLS to feed your listing to Realtor.com, IDX and all other real estate marketing sites available.
The authorized discount Broker and co-founder of GetMoreOffers.com is Keith R. Gordon. Keith has been a Realtor® and Broker since 1984 and believes that sellers shouldn’t have to pay 6% to sell their home. Since offering discount MLS listing services in FL since 2005 and in CO since 2012, Keith was one of the original pioneers who brought about the concept of the flat fee MLS listing. Thanks to Keith’s hard work in putting pressure on boards and other organizations, he has brought about change and acceptance of the discount listing model in the real estate industry. He believes it was his calling to help sellers like you benefit by saving money selling their homes, while still getting premium customer service, guidance and support during the process.
No matter which GetMoreOffers program you choose, your MLS listing will fall under Keith R. Gordon’s brokerage: ADDvantage Real Estate Services.
This is a 2-part answer…
1. When we enter your data into the MLS, the listing will contain your contact information with clear instructions to contact you directly for showings, negotiations and offers. Therefore, Realtors with potential buyers should be contacting you directly. If by any chance they miss these instructions and call our office, we instruct them to contact you directly.
2. Realtor.com and other partner sites do not allow an owner's contact information to be displayed. The phone number that appears associated with our company will be answered live according to our posted hours of operation. All leads that we receive will be forwarded to you and documented in your account.
A note about Realtors® and the importance of taking calls live… Realtors® are professional but impatient. There is no time to waste. They want answers fast and want support in gaining access to a property. They may not hang on for “I'll get back to you, or sorry, we're not available, please leave a message.” Realtors® represent 80% of real estate sales in Florida. Therefore, just as you should be diligent about answering calls when your property is listed, at our company, Realtors® and un-represented buyers get full phone service, 7 days per week. Agents who call us are given any and all information requested on a listing, in real time. All calls are documented in real time and sent to you via email and stored in your account for future reference.
We wish this were possible but the rules and regulations of these websites prohibit owner info from displaying. Why, you ask? Put bluntly, third-party listing syndicators are in business to make money for their shareholders, not the listing agent or sellers. These multi-million dollar and in some cases multi-billion dollar companies make money by selling zip code space to other Realtors who are hoping to get their own buyer leads.
While some of sites allow the potential buyer to pick which agent to submit a contact form through, some simply auto-assign the lead to whichever agent has purchased the exclusive zip code (the latter is how Realtor.com works).
The good news is that typically agents who are paying for these leads are quick to jump and assist the potential buyer and show them your property. As always, any leads that do end up contacting us either via phone or email, will be documented in your account and sent to you via email in a timely manner.
You can see what your listing will look like by clicking on Sample MLS Listing.
You have three payment options:
You are allowed an unlimited number of price and commission changes. For all other non-critical miscellaneous changes such as description, you are allowed one round of changes per month for free. After the one change has been made within that month, there is a $20 charge per round of changes. By “round of changes” we mean that you can go into the edit data function and change as many fields as you like within ONE submission.
Some sellers believe that they save money and gain control by representing themselves. However, the reality is that sellers are often over-matched by Realtors who have extensive contract knowledge, are extremely aggressive and represent their buyers, not the seller. For all these reasons and many more, it is generally recommended that sellers be represented by an agent/broker that is just as skilled at contract negotiations as the agent representing the buyer. The cost of the PLATINUM plan is negligible as compared with the potential for loss due to entering into a contract that is not in your best interest. The are many unforeseen risks with a buyer and careful attention and expertise should be exercised when dealing with items such as: buyer pre-qualification, closing cost considerations, survey, inspection report & appraisal shortfall issues and more. Handling such issues on your own can be daunting but having professional negotiators handling your deal can save you money and avoid stress. Our highly-trained negotiators protect you by maintaining contract and escrow timelines we well as controlling the contract language and associated addenda. For all this work, we receive a total of $499.00.
Agent Activate® is available to sellers in most Florida cities such as Miami, St. Pete, Clearwater, Tampa, Naples, Ft. Myers, Jacksonville, and Orlando (call 1-877-232-9695 to confirm Agent Activate® is available in your city). An ADDvantage agent or affiliated licensee could earn the offered co-broker commission (seller must offer at least 3% to use Agent Activate®). For this to occur, the seller would have to invite the ADDvantage agent or affiliated licensee in by referring a buyer lead to back to us or by activating the “Agent Activate®” under the seller account (which changes contact phone numbers to ADDvantage.) Sellers often use this feature when they cannot make a buyer appointment (showing), they are out of town or just prefer to have ADDvantage take all buyer leads. In essence, using Agent Activate® puts ADDvantage in charge of the buyers that are not represented by another Realtor. If successful with the sale, our agent/affiliate earns the offered co-broke commission, represents the deal as what's called “Transaction Broker”, will write the sales contract for the seller and help the buyer and seller close the deal. Transaction Broker status enables ADDvantage to represent both the buyer and seller by not putting one person's interests ahead of another. Because we charge no listing commission, we cannot make any commission if an outside Realtor® finds a buyer. They would deal directly with you.
The answer is "ADDvantage® Real Estate Services is my listing broker."
It means the seller of the property represents himself in all contract and other matters regarding the sale of the property. Being flat fee listed in the MLS is the same as being “self-represented”.
No. PLATINUM MLS Listing ($499.00) is our program designed to provide the seller with 100% full contract-through-closing service. Therefore you would be “represented”.
You would say, “My broker is offering (3)%* as a co-broke.”
(Whatever commission you chose when you signed up.)
The reason you say “my broker is offering 3%” as a co-broke” is because Florida Real Estate Law states that the listing broker is the one paying the other “selling broker” the offered co-broke commission stated in the MLS.
“Co-broke” means the portion of the total commission that is shared with another broker involved in the transaction.
No, but this is a hot topic among flat fee MLS listed sellers in some “old time” small communities but not in metropolitan cities. Realtors® in major cities see flat fee listings all the time and see no difference between them and full-service. Although, if you interviewed 100 agents in your local area, maybe 10 would say something negative about discount real estate listing services. However, even those that have a somewhat negative perspective still show flat fee listed homes as long as there is an offered co-broke of around 3%. Our agents have no unhappy sellers and treats all Realtors® with the utmost respect and assistance when calling for in for showing instructions. We have a great reputation and offer all levels of service, including full service.
Historically, flat fee MLS listing companies offer horrendous service. However, ADDvantage has a reputation with Realtors® that surpasses even full service companies! Many Realtors® even use GetMoreOffers/ADDvantage to list their own properties in MLS systems that they do not have membership to!
Everything! Live 7 days a week phone support is where we start. We actually do care about every detail of our customers and their listings. We spent over a decade building and perfecting our “listing software” enabling us to offer a high level of service by not wasting time researching missing data. We don't lose change requests because we are paperless.
That's an easy question. They can't. 95% will just give “bad service”. Some have software but most do it the old fashioned way…emails, faxes and unanswered phone calls.
Clients log in to their accounts and click on what they need. From there, our full time MLS Administrators will fix, edit and “click off” one change at a time. Nothing falls through the cracks because we have no paper to lose.
(MLS ONLY plan customers can email 7 days/week)
The price range for flat fee MLS services in Florida is $69-$600. Flat fee MLS services in Florida all vary and the consumer should look closely at what they want and need in flat fee MLS listing. “Some Florida sellers think cheap is good regardless of the level of service and that's not our customer,” says Keith Gordon, discount real estate broker and co-founder of GetMoreOffers.com . We pride ourselves on offering flat fee MLS sellers customized concierge services at reasonable prices.
MLS ONLY, SILVER Advanced & GOLD Managed plans:
Yes! Because you are listing flat fee, there is no requirement for how long the listing must be. It is entirely up to you how long you wish to list your property. You can cancel your MLS listing at any time by going to your account dashboard and changing your listing status to withdrawn/off market. The system will prompt you to sign a withdrawal form. There is no fee to cancel before the listing expiration.
PLATINUM MLS Listing Plan:
The Platinum PRO listing plan has a 6 month minimum listing term and requires a 60 day cancelation notice. Simply contact us and request the withdrawal form.
Yes. The expiration date of the listing remains the same and there is no charge for this service.*Note: the following restriction will apply due to MLS rules and regulations: The property can only be temporarily withdrawn for a period of time not to exceed 90 days. For those with a list-til-you-sell listing agreement such as with the Platinum PRO plan, you may temporarily withdraw a property a maximum of 4 times per calendar year.
Not all MLS listing services are the same and it does matter who you list your home with. Most flat fee companies on the internet today will not provide the level of service a home seller needs in order to be successful. At GetMoreOffers.com, you know that you can trust us to respond to all inquiries by buyer prospects and be available to maintain your listing.
Examples of where other companies fall short and can hurt your sale:
1. Not answering phone calls (since your phone number is not listed on 3rd party sites, buyer prospects will call us directly seeking info).
2. Not responding to requests by sellers to make changes to the listing such as price or description, etc.
3. Not addressing listing issues in a timely manner (often 3rd party sites pull data incorrectly, resulting in inaccuracies to your listing's data).
4. Not forwarding email requests by buyer leads that come from 3rd party site contact forms.
The co-founders created GetMoreOffers.com to provide a cost-effective way for For Sale By Owners to gain the exposure of the MLS without sacrificing service or putting the seller at a disadvantage. The reality is that doing so requires a certain amount of resources.
While other flat fee listing companies have come and gone, GetMoreOffers.com has been a reliable source for listing in the MLS since 2005. Put simply, we won't make promises we can't keep and we won't provide a service unless we know we can do it in a way that will benefit sellers and not put their biggest transaction at risk.
Value is very important. The market conditions are changing rapidly and pricing the home right is critical to your success. Price too low and you are potentially giving away hard earned equity. Too high and no one will call. So the answer is, maybe. It depends on your ability to do research. A Realtor® is going to pull data from the MLS “sold properties” within (x) miles of your property within the last 6 months. But, as you know, the market is changing so rapidly that 4 month old sale data might be misleading. As well, one or two “sales” within that data might be “fire” type sales which will skew values but are not necessarily indicative of the right value. The best CMA is to look at home listed on the market, research sold data through the “on-line” public records; talk with neighbors, etc. Attempting to break all the data into a “price per square foot” number (living area). Then add or subtract value for conditions such as: (i) lot; (ii) pool: (iii) upgrades; (iv) other considerations.
Our PLATINUM and GOLD Managed programs come with a free CMA.
If your program does not include a CMA, you may also want to consider ordering one through ADDvantage for $50.00 in the Add Accessories section of MY ACCOUNT.
MLS ONLY, SILVER Advanced & GOLD Managed plans:
Only if you opt into our Agent Activate® program, otherwise no. One thing is constant: you will never pay a “listing” commission because “flat fee” takes the place of a listing agent commission (Which would normally be around 3%). Whether or not you pay a "buy side" commission depends on whether a real estate agent brought you a buyer. If so, then you would pay the commission amount that you agree to pay when you list on the MLS. You decide what amount you wish to offer the buyer's agents. However, if you find a buyer that is not represented by a real estate agent, then you will pay no commission at all. Just the flat fee!
Yes, in this plan, our listing commission is $499.00. Compared with 3%, this is still a huge savings for full service representation.
Yes, talk to a GetMoreOffers.com authorized broker--free: 877-232-9695. This free service is not the same as getting full representation in a contract such as PLATINUM. If in doubt, it is helpful to talk to an experienced broker.
We strongly advise that flat fee listed sellers not to use a FSBO sign. The message a FSBO sign conveys to Realtors® damages and dilutes the marketing message. GetMoreOffers.com recommends Sellers use an one of our standard yard signs, although, FSBO yard signs are permitted in most areas. Some MLS boards will not allow FSBO signs and prohibit any photos that show a FSBO sign on the MLS.
Reasons to use our sign:
Yes. All forms such as Sales and Purchase Contracts, Seller Disclosures, Mold Disclosures, Lead-based Paint Disclosure are free. Once you are a client of ours, these forms can be found by going to My Account / Seller Forms.
When a Realtor® searches the MLS database, they do not care who listed the property. Their primary concern is that a "customary" commission is being offered (typically around 3%). All listings in the MLS state the commission being paid. We recommend offering 3% or more.Some Realtors® say it is more difficult dealing directly with a flat fee MLS listed seller/owner but the overwhelming majority do not care.Truth 1: The agent/Realtor® representing the buyer is the one who writes the sales contract every time (never the listing agent). There is no more work on the part of the agent representing the buyer making an offer to an unrepresented seller versus a full service one.Truth 2:The agent/Realtor® representing the buyer is a real estate professional. The unrepresented seller (flat fee listed) is typically not as knowledgeable about contracts and negotiations as a Realtor. Therefore, unrepresented sellers are typically at a dis-advantage when matched against a Realtor. If a seller feels over-matched, our Platinum PRO plan is a great option.
Absolutely. During signup, you wil select the MLS you want your property to be listing in. If you are unsure, simply leave it to us. Our experienced administrators know the areas very well and will place your property in the correct board, guaranteed
Homes in gated communities can be difficult to sell because of lack of access. This can be a marketing dilemma. Being MLS listed will get Realtors® and non-represented buyers viewing your property. As well, our aggressive marketing program will bring the additional needed attention.
Price and commission changes are always free. Changes must be made on our website under the menu tab MY ACCOUNT. Once logged in go to “Manage my Listing” and choose the appropriate category. Price or commission changes will require a signature by all parties on the listing agreement. Our system will automatically generate a form for you to sign when you make the change in our system. Most other changes can be made through the category “edit listing data”. If you want to change your photos, go to the “manage photos” category.
You are allowed up to 3 price or commission changes per month. For all other non-critical miscellaneous changes such as description, you are allowed one round of changes per month for free. After the one change has been made within that month, there is a $20.00 charge per round of changes. By “round of changes” we mean that you can go into the edit data function and change as many fields as you like within ONE submission.
Not all MLS boards allow such edits but My Florida Regional MLS (includes such Florida cities as Orlando, Tampa Bay, South to Desoto County and north to Hudson) does not require us to only use the data from the Property Appraiser office that is auto-populated into the listing. We are able to change fields and data such as the square footage and mark it as “Owner Provided”.
If an agent objects or complains to the MLS board about the data you provided, you will need to show proof: survey, appraisal, etc. so that this data can be provided to the board.
Yes, we offer additional MLS boards for $125.00 each. You will be offered this option on sign up. This is very cheap marketing considering Realtors® are responsible for selling 80% of homes.
Yes. In fact, our administrators add language in the agent remarks section of the MLS stating that offers should be uploaded directly to GetMoreOffers.com or faxed to us. When offers are uploaded directly into our site,
an email is automatically generated to you and our automated phone system also calls your main number to make you aware that an offer has come into your account. We receive all faxes via an e-mail fax service so we can quickly and easily forward them to you via email. This helps you in case you are out of town when an offer comes in.
The number of photos you may upload to our site varies based on your program: MLS ONLY: 25 photos, Silver program: 25 photos, Gold program: 25 photos. Our Platinum PRO program allows 40 photos.
Yes! Many people take their own photos. We recommend using as much light as possible and a wide angle lens if you can. How many you can upload depends on the plan you choose. Simply upload to your account. When logged in, you can manage and add photos at any time in the “My Account” section of our website.
Yes we do. Virtual tours can be purchased at checkout or at another time by going to your account and clicking on “add accessories”.
It doesn't matter. Our system will resize automatically for the MLS. However, smaller sizes around 150KB will load fastest. Your photos can be in JPEG, GIF, or PNG format.
Sure. Just go through the listing process and when you are ready to upload your pictures go to:
No. It a third party website. We have very limited control.
Unfortunately no…every trouble ticket opened takes our MLS administrators an average of 30 minutes to address. Realtor.com will escalate the ticket to their engineering department and on average, they will have a resolution in 48-72 hours. The good news is we are always ready, willing to tackle these issues as they come up.
Yes. All Florida MLS listed properties automatically transfer to Realtor.com via an “IDX feed” every 24-48 business hours.
MLS listed properties that are newly listed in the MLS take about 48 business hours to show up on Realtor.com. It is not “live” like the MLS. This holds true for price changes as well.
Realtor.com is a third party website that will auto-feed your flat fee listing from local area Board of Realtors®. The way our process works is to first put your listing in your local MLS. This takes about one business day or if submitted over the weekend, then in by Monday. Once your MLS listing goes live in the MLS, we send sends an automatic email notifying you that your listing is live in the MLS. As well, you can use this email verification to edit your listing. Typically it takes 2-48 business hours after you have received this email notification (we call email verification) for your listing to appear in Realtor.com. Realtor.com is not a “real time” data feed but rather a secondary website to the MLS. It propagates data on weekday evenings. The same holds true for any changes made to your MLS listing. If you change your price on Wednesday, the change is made on the MLS that same day. However, Realtor.com may take an additional 24-48 hours to re-propagates the new change.
GetMoreOffers.com® (serviced by ADDvantage® Real Estate Services)
Florida: We cover almost the entire state of Florida. There are a few remote counties in Florida where we are not MLS members. To make sure we cover your area, enter your zip code and check or contact our office.
New York: We serve upstate New York, including the Buffalo Niagara Association of Realtors® and Greater Capitol Association of Realtors®.
While the MLS is active or “live” the moment we submit the listing, the other sites only populate this data on a cycle that happens every so many hours, which is why the new listing upload is not instantaneous.
PLATINUM MLS Listing plan: After 6 months, you will be prompted to extend your listing agreement and your listing will be continue in the MLS at no charge.
SILVER Advanced & GOLD Managed plans:
If your home doesn't sell after the listing period ends, you can extend your listing for (30% off) or have a new listing (with “zero days of the market”) for 20% off. Our Florida sales statistics indicate 120 days on the market is the average for our sellers.
If your home doesn't sell after the listing period ends, you can renew with any program but no discount will apply for MLS ONLY.
Extend the Listing Date prior to expiration: This type of extension involves adjusting the expiration date within the original listing in the MLS. The price to renew by this method is 30% off the original listing price.
Re-enter Listing after it expires: This renewal is essentially a brand-new listing. We will re-enter the listing in the MLS which will create a new MLS number and MAY start the listing at “0” (Zero) DOM (days on market). The cost for this type of renewal is 20% off the current program price.
Note: It may also be recommended to institute a new price on the listing at the time of renewal. If you need advice on this topic, feel free to contact us and speak with a broker. You may also want to consider ordering a CMA for $50 in the “Add Accessories” section of MY ACCOUNT as this will give you an idea of what other properties like yours are selling for in the current market.
To Reset Your Days on Market:
Most MLSs will reset your Active Days on Market (ADOM) on any day you resubmit your listing. However, this does not hold true for your Cumulative Days on Market (CDOM). Your CDOM will also carry over from Agent to Agent, even if they are from a different company.
To reset both your ADOM and CDOM, your listing needs to be off the market for a minimum of 60 days.This will not necessarily zero out your days on market on third-party websites, and as we have no control over that date on their site, we are unable to make any changes to it.
**NOTE: Certain MLS systems have restrictions on how days on market are handled. MLS Rules and Regulations change periodically and GetMoreOffers makes no guarantees on how an individual MLS will display Days On Market.
***For My Florida Regional MLS Listings, per MLS Rules and Regulations, a broker cannot re-enter a listing with a new MLS ID number for 30 days after it has expired or has been withdrawn. To do so before 30 days is an immediate $500 fine and possible board suspension for the Broker.
Palm Beach MLS, SWFL MLS (Ft Myers/Naples), Martin-St. Lucie MLS, and Tallahassee MLS all require a minimum of 60 days to reset the ADOM/CDOM.
NEFAR MLS (Jacksonville area) requires a minimum of 45 days to reset the ADOM/CDOM.
Yes. If you would like to list your property For Rent only, You can use our Rental ADDvantage™ program, which costs $199.00. If you would like to list your property for rent and for sale, you can add a rental listing on to your main program for an additional $199.00.
It depends on the area. Our system allows you to select commission of between $100-$5000. Customarily, one month rent is offered but in many parts of Florida, half of a month rent or even $300-800 will work.
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