ADDvantage® recognized for Internet Marketing Excellence

Tampa Bay, FL, April 9, 2008 – Nationally renowned real estate marketing and technology speaker and Realtor.com® Vice President, Max Pigman, has presented to Keith R. Gordon of ADDvantage Real Estate Services the “Real Estate Online Marketing Award of Excellence.” The Award of Excellence recognizes top agents who consistently provide great marketing services on behalf of their buyers and sellers.

“There are always some real estate agents who distinguish themselves from other agents by doing a little more for their sellers. In particular; when the home they are selling is placed on a well trafficked site such as the 1^st ranked Realtor.com®, even simple efforts like having more photos displayed, crafting better descriptions or adding a full motion video, can make a home stand out from competing properties,” says Max Pigman, Vice President of Realtor.com®.

The excellence award was presented to ADDvantage at a recent real estate marketing and technology seminar that demonstrated cutting edge techniques for leveraging the Internet and technology in real estate marketing.

Keith R. Gordon says, “My flat fee listing sellers appreciate how I can help bring more attention to the unique selling attributes of their homes and ultimately help attract more qualified buyers. Buyers are also appreciative of a well presented home that has a better description, more photos and more ways to learn about the property before arranging an appointment.”

“The extra steps agents like ADDvantage is taking on behalf of their clients is the reason we thought it worthwhile to call out the effort we have seen these agents make online and to recognize them for providing these added value services,” says Mr. Pigman.

Realtor.com® is just one of the many ways ADDvantage is leveraging recent trends in home buyer online behavior to their clients benefit.